H&M Shanghai Nanjing East Road flagship store opens
The flagship store of fashion brand Hennes&Mauritz AB (hereinafter referred to as “H&M”) located at the Mosaic Plaza on Nanjing East Road in Shanghai has officially opened and held a grand closing ceremony.
After the brand new downgrade, H&M’s flagship store on Nanjing East Road in Shanghai consists of four floors of space. The store adopts a fresh and bright minimalist decoration style, and highlights the modern and fashionable atmosphere of Nordic style with green plants and natural colors. In terms of shopping and experience, the store is equipped with a modern style fitting room, and soft lighting and large floor mirrors are introduced, creating a more comfortable and leisurely fashionable consumption situation.
On the same day of closure, the brand officially discontinued the H&M Summer Collection and H&M Studio Vacation Capsule series. Among them, the Summer Selection series covers women’s, men’s, and children’s clothing, encouraging consumers to realize and embrace the happy moments in their lives. The H&M Studio vacation capsule series is inspired by Italian palaces in dreams, colorful and dazzling Venetian glass, and magical grottoes inlaid with shells, conveying the mood of the day.
Starting from May 9th, the above series have been simultaneously sold on H&M designated stores and departmental private online platforms.
Sun Yidian and LOUIS VUITTON jointly promote limited co branded perfume
As early as April this year, LOUIS VUITTON stopped deep mutual assistance with Chinese artist Sun Yidian during the Voyager show held in Shanghai.
A few days ago, LOUIS VUITTON and Sun Yidian worked together to promote a limited number of co branded perfume. Spell on You, Imagination and Heures d’Absence perfume, the model perfumes, were awarded new packaging to display Sun Yidian’s artistic creation with vivid and meaningful ideas in a decorative state.
This series of perfume will be sold in limited quantities and will be officially launched in the online and offline markets of LOUIS VUITTON from May 17, 2024.
KITH Classics for adidas Originals 2024 Spring/Summer Shoes
KITH has once again cancelled the summer mutual aid series with adidas Originals.
The focus of this mutual assistance is on Samba, AS350, Gazelle Indoor, Handball Spezial, Handball Top, and Indoor Super styles, complemented by KITH brand’s exclusive spring/summer colors for 2024.
Each style is made of high-quality suede dot leather shoes, and is adorned with gold foil KITH brand logo and three stripe scheme on the side points. The Samba, Gazelle Indoor, and Handball Spezial shoes showcase suede toe wrap, while the AS350, Handball Top, and Indoor Super highlight perforated details on the spot.
All styles come with custom co branded logos, and the heel is adorned with the KITH model logo, highlighting original artwork and the vintage of each style’s folk collar.